New Partnership – Howard Brothers Partners with Georgia Swarm Lacrosse Team

Exciting Opportunity to Witness Growth of Lacrosse in Georgia

The Georgia Swarm is a lacrosse team that actually originated in 2004 and is formerly known as the Minnesota Swarm. It wasn’t until that 2015 that the owner of the team, John Arlotta, announced that the team would relocate to Georgia for the upcoming 2016 NLL Season. To justify the move to Georgia, Arlotta stated in a press release, “The sport of lacrosse is growing at a rapid pace in Georgia and we’re thrilled to bring the fastest game on two feet at the professional level to the arena at Gwinnett Center.”

Since their move to Georgia, the lacrosse team has seen success in their seasons. In 2016, the Georgia Swarm managed to make it to third place where they lost in the division semifinals. 2017 however, marked the first championship for the team. They are ready and excited to defend their championship title this next season starting in December.

Why It Matters

As you may know, Howard Brothers is proud to be considered a local business in the 5 different cities it resides in. The hardware and power equipment chain has stores in Athens, Alpharetta, Doraville, Duluth, and Oakwood. The Georgia Swarm’s home arena is the Infinite Energy Arena in Duluth which is basically Howard Brothers’ Duluth backyard. Howard Brothers is more than happy to partner with a Georgia Pro team, but this is as local as it gets. As Arlotta stated, lacrosse is growing rapidly in Georgia and Howard Brothers is excited to be a part of that growth and witness it first-hand.

Join in on the fun this season!

The first home game of the season is on December 30th at the Infinite Energy Arena. Howard Brothers is excited to be attending the first of many home games. If you get to the game early enough, be sure to stop by the Howard Brothers tents, we will have fun contests and prizes! It’s okay if you can’t make the first home game, there will be a total of 8 home games in the season.

Lacrosse is the fastest growing sport in the country. Between 2009-2013 lacrosse in Georgia has increased in participation by 59 percent, falling behind only Minnesota and Florida. It’s fast, it’s exciting. You may find that it’s the sport for you! Plenty of our own folks at Howard Brothers have children who play lacrosse so even the Howard Brothers family is excited to watch the Georgia Swarm’s games!

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