Riverside Mower in Athens is Now Howard Brothers' Fifth Location

We are very excited to announce that Howard Brothers is now in Athens, Georgia. The details behind this new location are important, and one day, we will be sure to get them captured for the record, but for now, let’s talk about Athens.

Riverside Mower, owned by Roger and Sandra Sullivan, has been serving the outdoor power equipment needs of Athens and surrounding areas for over 30 years. Being in our industry for that long, we know it takes a whole lot more than just having the products and the location.  All you have to do is talk to their customers and you’ll immediately learn that words like trust, integrity, loyalty, are keywords that have been the foundation of the relationships that have been built at Riverside.

Folks from all over the region have driven in to Athens to do business with Riverside and the folks there.

Because Riverside sells some similar brands to Howard Brothers like STIHL, the Howards and Sullivans have had many opportunities to get to know each other. A few months ago, Roger and Sandra approached us to consider purchasing their business so that they could retire.

Roger and Sandra emphasized early on, they wanted to be sure that their customers and their employees, were going to be taken care of, and the area would continue to have a trustworthy partner in the outdoor power equipment business.

Officially today, March 1, Riverside Mower is now Howard Brothers.

Bruce Tate, our Parts Manager from our Oakwood store has been with Howard Brothers for 10 years. He joins the team in Athens and recognizes that he has a lot to learn about the people and the area, but he is up for the challenge. Be sure to go by and meet him.

As for Roger and Sandra, you’ll still see them in the store for a while. They are committed to helping us out during the transition. You’ll probably begin to see some changes around the store as we renovate and rebrand the location, but we all realize that spring is here! Business will be as usual for now. Our focus is on our customers and serving them as they’ve always expected.

We will continue to represent the brands that Riverside Mowers has sold. They do a great business with Toro, STIHL, Dixie Chopper and Honda as well as others, however… you may begin to see a few of our the other brands that our other locations sell. More on that soon.

Again, we’re excited. Business at our 4 Metro Atlanta locations (Alpharetta, Doraville, Duluth and Oakwood) has been great over the past few years. This growth into Athens is something that we’ve discussed for many years, but only recently were all the details revealed.

If you have any questions during the transition, be sure to ask.